Client
uKhozi FM | Lighthouse Footwear
Services
Pattern Design, Packaging, and Branding
Year
2022
Director: Reggie Xaba
Creative Direction: Rejoice Kunene
Manufacturer: Lighthouse Footwear
Printers: Jodam Manufacturers cc
Ukhozi FM has become synonymous with innovative ways to connect with its listeners. Keeping in line with this, the station is ecstatic to bring another first to its listeners in the form of Ushuni WoKhozi fm.
The station launched its merchandise brand called Ushuni WoKhozi fm on Friday 18 November 2022. Ushuni WoKhozi FM will launch its first item under this brand in the form of a traditional imbadada and reinterpreted for a contemporary consumer with modern styling and materials that explore the dynamic Zulu culture and heritage. The look and feel of the shoes are about craftsmanship, particularly the Zulu ornamental forms, with influences from other Nguni cultures. As part of the initial launch, Ushuni WoKhozi FM will be available in all KZN JAM stores, with a nationwide rollout on the cards for 2023.
